Mass
Mass media is the way that a firm researches a large audience and targets their work at them. by targeting a specific area this will allow a firm to direct their advertisement generally appose to a specific niche market. this method attempts to appeal to the whole market they do this with one basic marketing stratagie by utilizing mass distribution and mass media.
An example of this within the film industry would be the movie The avangers. This is because it appeals to a wider market.
Niche
Niche media is the way that a firm reaches to a specific audience. By targeting a specific area this may result in the movie not being a success because the demand for this type of media will be much smaller than the others. This is where they concentrate all of their marketing efforts on a small specific market. This specific segment of the market will be the exception because they will have demand for a product that not many other people will want.
An example of this within the film industry would be the movie dead mans shoes. This is because it appeals to a specific market.
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