SERVICES
Products
Blockbuster films
Distribution led films
Big budget films
Linked to super heroes
Vertical integration
-Warner distribution, HBO the CW, CNN used to advertise and
show films Warner instant archive shows films.
Horizontal integration-games sound track
Merchandise – synergy
Warner bros studio tour
-London, New York
Universal Orlando wizarding world of hay potter universal
studios, Orlando.
Viral marketing
– face book statuses, twitter and reviews
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