TYPES OF MARKETING MASS AND NICHE

Mass

Mass media is the way that a firm researches a large audience and targets their work at them. by targeting a specific area this will allow a firm to direct their advertisement generally appose to a specific niche market. this method attempts to appeal to the whole market they do this with one basic marketing stratagie by utilizing mass distribution and mass media.

An example of this within the film industry would be the movie The avangers. This is because it appeals to a wider market.

Niche

Niche media is the way that a firm reaches to a specific audience. By targeting a specific area this may result in the movie not being a success because the demand for this type of media will be much smaller than the others. This is where they concentrate all of their marketing efforts on a small specific market. This specific segment of the market will be the exception because they will have demand for a product that not many other people will want.

An example of this within the film industry would be the movie dead mans shoes. This is because it appeals to a specific market. 

PRODUCTS AND SERVICES

SERVICES

Products

Blockbuster films

Distribution led films

Big budget films

Linked to super heroes

Vertical integration

-Warner distribution, HBO the CW, CNN used to advertise and show films Warner instant archive shows films.

Horizontal integration-games sound track

Merchandise – synergy

Warner bros studio tour

-London, New York

Universal Orlando wizarding world of hay potter universal studios, Orlando.

Viral marketing

– face book statuses, twitter and reviews

AUDIENCE

Audience – the consumer of the product or the viewer.

Audience profile – the details about the specific audience and what there specifications are.

Demographic - the structure of population and its statistics these can include gender, age, location and social status.

Four-quadrant movie – a movie which it appeals to four major demographic groups.

FILMS AND THEIR ORIGIN

Films and their origin

Wrath of the titans – Warner Bros (USA)

Dark knight – Warner bros (USA)

Dark knight rises – Warner bros (USA)

Harry potter the deathly hallows part 2 – Warner Bros (USA) heyday film (USA)

Total recall – original film (USA)

Skyfall – Eojn productions (UK) subsidiary of Danjaq (USA)

Iron lady – Pathe (French) film 4 (UK)

Skyfall

Cultural content

Filmed in the UK

Majority of cast are British

Based on British subject matter or underlying material

The film was recorded in English

Cultural contribution

The film demonstrates British creativity, heritage and diversity.

Cultural hubs

The cultural test determines what make a British film.

To be a certified British film is important for a production company because the film needs to pas the cultural test. The tax relief is available because this will directly increase our GDP through the film industry and production and jobs. It indirectly increases GDP through tourism and merchandise sales. It improves Britain’s position globally and advertises the country its self.

TIME WARNER AND ITS SUBSIDIARYS