WEB 2.0

 

Web 2.0 is the term given to describe a second generation of the World Wide Web that is focused on the ability for people to collaborate and share information online.

Web 2.0 is interactive and is an open source program whcih means that anyone can change it.

In 2006 web 2.0 has 80,000,000 sites and over one billion global users.

INTERNET BASED PLATFORMS

Devices
Smart TV
Laptop
Xbox
PS4
Phones
Tablets / iPads

Provider
Amazon Prime
Blink-box
Google play
Sky on Demand
Now TV
YouTube

These providers include not only one media institutes films they include ones from many different ones that include the big six and other smaller media institutes that are interdependent. by having platforms that consist of different film genres ad interdependent and mass ones this ensures that the platform will receive lots of use and will mean that the platform will be successful.

MY OWN MEDIA CONSUMPTION

Stage of production	My own consumption	Wider patterns and trends in audience behavior. You need to also think about how the relationship between institution and audience.
Production	What types of films do you like to watch? Think about: Genres/Storyline – Action V Narrative Actors – well known v unknown (name some) Budget – big budget blockbuster v low budget Films I have recently watched. My favorite films Other things I like about films.	What are the most popular genres on the UK top 20 at the box office? Which actors star in these films What type of budgets do the top 20 films have? Are they generally Big Six blockbusters? Any independents? Are these popular films? Are these the type of films People are watching?
Distribution	Think about how you mainly consume films? Focus on how you access the films rather than the experience you have watching them. Cinema – Do you always go to the cinema? Why? How often, and to watch which types of films? Television – Do you ever watch films on TV? Why? How often, and to watch which types of films? Which channels do you watch films on? Non subscription VOD platforms – Blink box Wauki TV, Amazon Prime – Do you use any PPV VOD online platforms? Why? Why not? How do you access these films? What was the last film you watched? Why Subscription VOD – Amazon Instant Prime; Netflix Hard Copy – DVD, Blue-ray – Do you own any hard copy films? Why? What are the advantages?	What has happened to audience viewing figures at the cinema? Why do audiences watch films at the cinema? In general, how many films are watched on Television? Why is TV a popular platform for films? What types of films are generally shown on TV? Which channels show the best films? Why are more and more VOD services coming available? Why do people in general seem to be buying over the internet? Why do some consumers like subscription services? How many users do they have in the UK? Can you still buy hard copy DVDs and Blue-rays? Are they as popular as they were? Where can you buy them? Try to find sales figures.
Marketing	What has driven you to buy/rent/watch films? Consider the different types of advertising: Word of mouth; viral marketing; TV trailers; trailers in cinema. Social networks – Have you ever discussed, shared, liked, and tweeted about a film? Merchandise - have you ever bought any merchandise, including clothing? Theme parks and attractions – have you ever visited a theme park or attraction based on a film or film studio?	How much money do film studios spend on advertising and marketing? Do film studios advertise in a variety of ways? Above the line (Big 6) V Below the  line (independent) Do studios or films that you watch have their own Face book or Twitter pages? Why would they do this? Is there a lot of merchandise available for the films that you like to watch? Is this merchandise popular? Is it expensive? Does it increase the profits of the film studio? Which film studios have theme parks or attractions? Are these popular?
Exhibition	Which platforms do you prefer to consume films on? Why? Rather than with distribution – focus on the experience you have rather than the Cinema – When you go to the cinema, what is the experience like? How comfortable is it? Does it suit some films better than others? Television – How do you feel watching films on TV Vs a different platform? DVD/Blue-ray – similar to TV but could be more up to date – what is the experience like? Laptop/tablet/mobile device – where and when would you access films on a device – what does it feel like watching on a mobile device.	What have cinema chains and film production companies done to improve cinema viewing experience? Why do production companies only allow older films on terrestrial TV?
Exchange	Have you ever borrowed or lent a DVD/Blue-ray/downloaded film? Have you ever downloaded from an illegal site? Why do you do watch pirate films? What is the viewing experience like with pirate film?	Do film production companies attempt to prevent sharing films illegally? How do they do this?